How We All Came Together
Wild Horse Distillery is a family owned and managed distillery. Jacob & Lisa Bynum (husband and wife) along with Lisa’s brother, James Warren, began preparing for this opportunity over a decade ago while also in the midst of stellar growth of Rifles Only—a world class long range firearms training facility that was started as a grassroots effort in 1998. After hearing stories of combat troops distilling their own spirits while on tour, their interest was piqued. The addition of a distillery to their business portfolio seemed as natural as sharing a drink with their friends after a hard day of training on the Rifles Only range.
While Lisa and Jacob naturally understood the consumer product industry through their other business endeavours, James, our master distiller, developed a passion for distillation and a keen sense for consumer taste preferences that are the hallmark of Wild Horse Distillery spirits. While it is important to us to use Texas-sourced ingredients and provide an ingredient-to-glass Texas product experience to our consumers, extensive experimentation and exquisite taste profiles set our spirits apart. In an effort to bolster the resources required to launch and manage a world-class brand, the crew brought on a lifelong friend to work closely with them on business management and all things Wild Horse Distillery.
James grew up with his siblings in South Texas. He has held multiple positions through the years including being a middle school teacher and coach, construction, and finally landed at Rifles Only working with his family. After perfecting recipes over the years James, along with his sister Lisa and brother-in-law Jacob, started the undertaking of opening their own distillery with the first focus being rum.
Troy Cox came with a track record of successfully launching and managing some of the globe’s top consumer brands, however, most importantly, he was Jacob’s childhood friend. Troy grew up a couple of miles from what is now Wild Horse Distillery while also forging a lifelong friendship with James (and Lisa) during their time as high school basketball teammates. It is through our family’s diverse skill sets and collective passion for the spirits business that we set out to create a new generation of Texas spirits at Wild Horse Distillery.